This project explores the development of a brand focused on affordable instrument care and accessible music education. The brand aims to educate musicians about maintenance through clear visual language, straightforward instructional content, and cost-conscious solutions designed for musicians at every level. By combining education with practical resources, the project emphasizes longevity, sustainability, and empowerment—helping musicians better understand, care for, and connect with their instruments.
Amplify is a research based project. In addition to the deliverable I created a thesis book containing the process and research behind the project. The book is 114 pages featuring sketches, ideations, and software processes.
